Philippine E-Journals

Factors Affecting Consumer Buying Behavior of Cell Phones among College Students in LPU-Laguna

Clarice D. Pantonia | John Paolo V. Rebong | Win Maw Tun

Discipline: Marketing

 

Abstract:

The structure of consumer purchasing decisions is changing on a daily basis. It is governed by several elements that influence their purchasing decisions. Because of dynamic changes in customer requirements and tastes, the evolution of mobile phones and technology has been prolonged across a lengthy history of invention and advancement. Cell phones have become indispensable to many individuals all around the world. The ability to communicate with family and business contacts, as well as access your email, are just a few of the reasons for mobile phones' growing relevance. Cell phones are also thought to be beneficial in the realm of education. When pupils were given homework, they would go to the library and hunt for books. Students may now readily get solutions to their inquiries no matter where they are.