vol. 10, no. 2 (1998)
DLSU Business & Economics Review
Description
The DLSU Business & Economics Review (B&E Review) publishes high quality theoretical, empirical, and methodological research in the fields of Accounting, Business Management, Commercial Law, Economics, Finance, and Marketing. The B&E Review aims to reach an audience in these six fields and is published twice a year.
- Listed in SciVerse Scopus
- Abstracted and Indexed in EBSCO
- Accredited by the Commission on Higher Education as one of the most distinguished Philippine journals classified in Category A level
Table of contents
Open Access Subscription Access
Front Matter
Editorial Board
Table of Contents
Articles
Strategic Planning in the PhilippineAdvertising Agency Business:A Practice, a Trend, or a Dream?
Leonardo R. Garcia Jr.
Discipline: Business and Economics
Estimation of An Aggregate Demandfor Money Function in the EuropeanEconomic and Monetary Union (EMU)
Victor Pontines
Discipline: Business and Economics
Effects of Supervisory Controlon Salesperson Behavior
Rustica D. Badillo
Discipline: Business and Economics
BSA Students' Academic Achievements vsAudit Competence
Teresita T. Nadurata
Discipline: Business and Economics
Back Matter
The Contributors