E-Journal | Maricel S. Balatbat

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Maricel S. Balatbat

Affiliates: Department of Marketing and Advertising, De La Salle University – Manila, Manila 1004, Philippines

Papers	4	Cites/Paper	32.75	Cites/Author/Year	3.36
Potential Citations	131	Cites/Author	10.08	h-index	3
Year(s)	3	Papers/Author	0.31	g-index	4
Cites/Year	43.67	Authors/Papers	3.25	hI,annual	8.73

Article List

Open Access Subscription Access

Check Out or Call Out: Attitude-Driven Boycott Intention in The Fashion Industry

Vergara, Raymond Allan G. | Vergara, Kimberly Christie S. | Blasa Cheng, Angelique C. | Balatbat, Maricel S. | Ang, Andrea Jean C. | Castillo, Kharylle Camilla O. | Nañoz, John Emmanuel R. | Uy, Patricia Kate A.

TikTokers Turned Influencers: iGeneration’s Perceptions toward their 'Preferred' TikTok Influencers to Follow

Vergara, Raymond Allan G. | Vergara, Kimberly Christie S. | Blasa Cheng, Angelique C. | Balatbat, Maricel S. | Cabungcal, Miguel Angelo C. | Centeno, Mica Beatrize C. | Fabrigar, Jose Rapahel G. | Garfin, Alejandra Beatrize M.

Engagement and Learning Success: Evidence from Three Years of Transformational Teaching Strategies in Online Event Marketing Education

Santos, Joseph Emil | Vergara, Raymond Allan G. | Vergara, Kimberly Christie S. | Blasa Cheng, Angelique C. | Balatbat, Maricel S.

Teaching before, during, and after the pandemic: A collaborative autoethnography of college educators teaching service-learning courses

Vergara, Raymond Allan G. | Vergara, Kimberly Christie S. | Blasa Cheng, Angelique C. | Balatbat, Maricel S.

Discipline: Education