vol. 1, no. 1 (2013)
The Ledger


The Ledger is an annual official journal publication of the Accountancy and Business Administration Program of the University of the Immaculate Conception. This periodical compiles the different research studies done by students and faculty pertaining to Accountancy, Accounting Technology, Financial Management and Marketing Management. The research outputs embody instructive and scholarly approaches for intellectual and technical skills enhancement necessary to succeed in the world of business and entrepreneurship.

Publisher: University of the Immaculate Conception

Potential Citation/s: 547

Category: Accounting & Finance | Marketing & Business Communication |

ISSN 2350-6598 (Online)

ISSN 2350-658X (Print)

Other Issue

Table of contents

Open Access Subscription Access

Preliminary Pages

Editorial Board



Perspectives of Vendors in Davao City about the Implementation of Ordinance 0361 Banning of Non-Biodegradable Plastic Bags

Novem Claire T. Langusta | Kimberly M. Gomez | Emma V. Sagarino

Discipline: Economics, Social Science, Business Management

Factors that Hinder Certified Public Accountant (CPA) Board Passers to practice their Accounting Profession

Janesa Ereca P. Casanaan | Kressl Denise Del Rosario | Yra Dessa T. Diansay | Lyssa B. Latoza | Novah Mae B. Samar | Carreza Mae L. Uzema

Discipline: Education, Accountancy

Factors Associated with the Patronage of Ukay-Ukay Products in Davao City

Francis Villa | Jealene Bautista | Jonathan Parecto | Ralf Rivera | Roy Jordan | Sheila Pearl Centillas | Emma V. Sagarino

Discipline: Economics, Social Science

Cell phone Networks Subscriber: Uncovering the Stories of the Businesspeople

Bartolome F. Caputan Jr. | Iza Mae M. Gomia | Rogelyn L. Panuncialman | Baby Jane R. Rubio | Cristopher N. Sartagoda | Emma V. Sagarino

Discipline: Marketing, Business Administration

Level of Knowledge and Consumer Response on Integrated Marketing Communication of Selected Fast Food Centers in Davao City

Kenneth Joseph A. Allida | Erma Marie G. De Los Santos | Christian Harvey T. Mateus | Melody Jobell A. Olivo | Luis Anton H. Pacana | Stephanie Anne D. Soriano | Emma V. Sagarino

Discipline: Marketing

The Business Characteristics of Ukay-Ukay Enterprise in Davao City

Wynsjohn L. Ancheta | Marlyner N. Belleza | Amor Bregilda M. Dagso | Christian Kristopher A. Duque | Kenneth M. Faraon | Mae Stephanie Y. Lucas | Marbie Ann B. Posadas | Emma V. Sagarino

Discipline: Marketing, Business Administration

The Characteristics of Micro-Scale Business People Involved in Mobile Street-Food Vending In Davao City

Alma Mae S. Amor | Musa B. Colehem | Chemmee Ann L. Dechavez | Anna Mae T. Carandang | Kristen Jill N. Penanueva | Jethrone J. Ferrancullo | Almarie Joy T. Umbay

Discipline: Social Science, Business Management

Perception of Vendors and Consumers about Sin Tax Law

Shaun Kristopher D. Amada | Claudette C. Arboleda | Resheny C. Cedeno | Christine M. Costan | Maricor A. Roque | Emma V. Sagarino

Discipline: Entrepreneurship, Business Law

Consumers’ Awareness and Acceptability of Products Guaranteeing Instant Results: Downy Isang Banlaw (One Rinse) and Knorr Rice Mate

Romeo C. Asares | Jonna Mae T. Cortel | Phoebe Jane F. Disto | Jerson D. Ta-a | Emma V. Sagarino | Renan P. Limjuco

Discipline: Marketing, Business Administration